There aren’t many industries that can aspire to become genuinely sustainable, but the paper industry is one of them.
European forests, from where the region’s paper mills source over 90% of their wood fibre, have been growing by an area equivalent to 1,500 football pitches every day. That’s an area bigger than Switzerland over a ten year period! Trees eat CO2, and well managed forests bring a wealth of benefits to the ecosystem and biodiversity.
Paper is also one of the most efficiently recycled materials in the world, approaching 72% across Europe in 2018. That’s an impressive number, especially when you consider that many paper products are kept and cherished. And 60% of the energy used to produce paper comes from renewable sources.
Paper is the natural support for creativity, actively providing for the needs of our planet. Its a sustainable, renewable and biodegradable canvas for ideas that is fundamental to a circular economy.
For more information on the life of paper please visit lovepaper.org or head over to Cousin and dive into our paper library.